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The Service-Dominant Logic of Marketing

The Service-Dominant Logic of Marketing
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The Service-Dominant Logic of Marketing
Presents a paradigm for the marketing discipline that is service-oriented, customer-oriented, relationship-focused, and knowledge-based, and places marketing, once viewed as a support function, central to overall business strategy. This book elaborates on this model to provide insight and commentary.

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  • Publisher: Routledge
  • Publication Place: UK
  • Publication Year: 2006-02-01
  • Language: English
  • Number of Pages: 468
  • Edition: 1
  • Seller: BestBookBuddies  
  • Category: RAPS
  • Stock: 9999
  • Model: Stock
  • Weight: 0.79kg
  • SKU: Stock
  • ISBN: 9780765614919
  • Sold By: taylorandfrancis
  • Contact Seller
  • ₹3,304.06
    ₹4,130.08
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