
-20 %
Does Marketing Need Reform?: Fresh Perspectives on the Future
Collects the insights of a group of leading marketing thinkers and practitioners who are committed to restoring marketing's timeless values. This book aims to set an agenda for a generation of marketing principles. It seeks to understand and explain how and why marketing has veered off course in order to steer it back in the right direction.
₹3,304.06
₹4,130.08