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Sports and City Marketing in European Cities

Sports and City Marketing in European Cities
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Sports and City Marketing in European Cities
City governors are becoming increasingly aware of the possibilities of using sport as an instrument of reaching objectives of urban management. This engaging book investigates the state of the art of sports and city marketing in five European cities, examining sport as an instrument of city marketing and a tool for maximizing a city’s potential through its marketing policies.

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  • Publisher: Routledge
  • Publication Place: UK
  • Publication Year: 2017-02-27
  • Language: English
  • Number of Pages: 134
  • Edition: 1
  • Series: EURICUR Series (European Institute for Comparative Urban Research)
  • Seller: BestBookBuddies  
  • Category: RAPS
  • Stock: 9999
  • Model: Stock
  • Weight: 0.25kg
  • SKU: Stock
  • ISBN: 9781138254824
  • Sold By: taylorandfrancis
  • Contact Seller
  • ₹3,083.74
    ₹3,854.68
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