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Brand Culture

Brand Culture
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Brand Culture
Exploring current issues in brand management, this book fills a niche in the burgeoning cache of branding literature with a distinctive managerially and theoretically informed perspective on the cultural dimensions of branding.

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  • Publisher: Routledge
  • Publication Place: UK
  • Publication Year: 2005-11-24
  • Language: English
  • Number of Pages: 240
  • Edition: 1
  • Seller: BestBookBuddies  
  • Category: RAPS
  • Stock: 9999
  • Model: 9780415355988
  • Weight: 0.51kg
  • SKU: 9780415355988
  • ISBN: 9780415355988
  • Sold By: taylorandfrancis
  • Contact Seller
  • ₹9,180.00
    ₹11,475.00
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