Evaluating Public Communication presents an integrated approach to campaign evaluation, drawing on public relations and advertising practice and research, as well as specialist expertise from different fields of communication.
This volume explores a range of public relations theories and topics important to the management of nonprofit organizations, including crisis manageme..
In this book, Johnston seeks to put the public interest onto the public relations ‘radar’, arguing the need for its clear articulation into mainstream..
As "digital naturals" become the norm, this shift is having profound effects on public relations, and furthermore on the way society works. In societi..
An examination of the safety laws and regulations, particularly in the areas of labor and employment, this book provides a working knowledge of the im..
Using a five-facet framework, this book furthers understanding about collective identities by bringing together contributions from various management ..
Gender is a relatively undefined area of thinking in the public relations field and there have been few serious studies of gender and public relations..
Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understandi..
Developed for advanced students in public relations, Cases in Public Relations Management uses recent cases in public relations that had outcomes vary..
With its practical orientation and scope, Applied Public Relations is the ideal text for public relations case studies or public relations management ..
This book sets out a range of theoretical approaches that can underpin a socio-cultural view of public relations, offering students a new set of insig..
This book is about how and why information about health and medical science is communicated to target audiences through a range of PR techniques. It b..
Public Relations and Communication Management serves as a festschrift honoring the work of public relations scholars James E. Gruning and Larissa A. G..