Public Relations

Academic Environment..

With its practical orientation and scope, Applied Public Relations is the ideal text for public relations case studies or public relations management courses that emphasize stakeholder groups. Using current cases across a variety of industries, locations, and settings, Richardson examines how real o..

"Becoming a Public Relations Writer" is a comprehensive guide to the writing process for public relations practice. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps, and practical exercises, this text introduces the various formats and styles of writing you will ..

Best Team Skills..

Developed for advanced students in public relations, Cases in Public Relations Management uses recent cases in public relations that had outcomes varying from expected to unsuccessful. The text challenges students to think analytically, strategically, and practically. Each case is based on real even..

This book examines Corporate Social Responsibility (CSR) in a particular challenging context. Casino gaming, originally the province of seedy, backdoor establishments in isolated cities, has seen a tremendous global expansion in the past two decades. Given the complex and burgeoning relationship bet..

This book presents the value of Isocratean rhetoric as an instructive antecedent of modern public relations, showing how Isocratean rhetoric can inform the fields of ethics, persuasion, education, strategic planning, new media, postmodern practices, and paradigms such as excellence theory, communita..

This book presents the value of Isocratean rhetoric as an instructive antecedent of modern public relations, showing how Isocratean rhetoric can inform the fields of ethics, persuasion, education, strategic planning, new media, postmodern practices, and paradigms such as excellence theory, communita..

Using a five-facet framework, this book furthers understanding about collective identities by bringing together contributions from various management disciplines...

Using a five-facet framework, this book furthers understanding about collective identities by bringing together contributions from various management disciplines...

Corporate Public Affairs explores the increasing interest in public affairs by today's organizations. Lerbinger indicates that more and more frequently corporations are establishing public affairs positions--typically within public relations departments--to respond to issues and concerns arising out..

This volume examines agenda-setting theory as it applies to the news media’s influence on corporate reputation. It presents interdisciplinary, international, and empirical investigations examining the relationship between corporate reputation and the news media throughout the world. Providing covera..