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International Marketing

International Marketing
-20 %
International Marketing
International Marketing offers a uniquely adaptable strategy framework for firms of all sizes that are looking to internationalise their business, using Carl Arthur Solberg's tried and tested Nine Strategic Windows model. _x005F_x000D_ This practical text offers the reader insights into:_x005F_x000D_ _x005F_x000D_ _x005F_x000D_ The globalisation phenomenon_x005F_x000D_ _x005F_x000D_ _x005F_x000D_ Partner relations_x005F_x000D_ _x005F_x000D_ _x005F_x000D_ And Strategic positioning in international markets._x005F_x000D_ _x005F_x000D_ This functional study is an ideal introduction to international marketing for advanced undergraduates and postgraduates in business and management. It also offers a pragmatic toolkit for managers and marketers that are seeking to expand their business into new territories. _x005F_x000D_

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  • Publisher: Routledge
  • Publication Place: UK
  • Publication Year: 2017-12-04
  • Language: English
  • Number of Pages: 418
  • Edition: 1
  • Seller: BestBookBuddies  
  • Category: RAPS
  • Stock: 9999
  • Model: Stock
  • Weight: 0.72kg
  • SKU: Stock
  • ISBN: 9781138738058
  • Sold By: taylorandfrancis
  • Contact Seller
  • ₹2,496.22
    ₹3,120.28
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