
-20 %
International Marketing
International Marketing offers a uniquely adaptable strategy framework for firms of all sizes that are looking to internationalise their business, using Carl Arthur Solberg's tried and tested Nine Strategic Windows model. _x005F_x000D_
This practical text offers the reader insights into:_x005F_x000D_
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The globalisation phenomenon_x005F_x000D_
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Partner relations_x005F_x000D_
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And Strategic positioning in international markets._x005F_x000D_
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This functional study is an ideal introduction to international marketing for advanced undergraduates and postgraduates in business and management. It also offers a pragmatic toolkit for managers and marketers that are seeking to expand their business into new territories. _x005F_x000D_
₹2,496.22
₹3,120.28