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The Dynamics of Advertising

The Dynamics of Advertising
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The Dynamics of Advertising
Providings a critical review of the existing literature on advertising together with the results of an extensive research study, this book aims to develop a method for the psychosocial study of all forms of public communication.

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  • Publisher: Routledge
  • Publication Place: UK
  • Publication Year: 2000-11-17
  • Language: English
  • Number of Pages: 296
  • Edition: 1
  • Seller: BestBookBuddies  
  • Category: RAPS
  • Stock: 9999
  • Model: Stock
  • Weight: 0.51kg
  • SKU: Stock
  • ISBN: 9789058230850
Taylor & Francis Taylor & Francis
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