Campaigns from the Ground Up

Based on data from the most recent elections, this book examines state house races in four key states and creates simulations of campaign planning, strategizing, budgeting, fundraising, and winning in a variety of political contexts. The authors have not only researched and taught about these issues they have conducted campaigns, run for office, and served in government at every level from the local to the national. They confront questions of campaign ethics and crisis management, and actively embrace social media in their work. This is a book not just for candidates, campaign professionals, and students, but for all concerned citizens who want to understand the pathways of politics better.