Beginning with theory, focusing on insider stories about modes, how they work, and how to work with them, then concluding with the implications and application of such information, this text brings the multiple modes together into an integrated theory of multimodality.
By viewing pedagogical interaction through the lens of conversation analysis, this volume lays the groundwork for the three principles of competence, ..
Written by a team of international experts, An Introduction to Applied Linguistics provides a complete, authoritative and up-to-date overview of the s..
This second edition addresses contemporary advertising in the context of current changes in communication. It is a comprehensive and invaluable refere..