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Marketing Technologies

Marketing Technologies
-20 %
Marketing Technologies
This book offers an ethnographic account of what it means and what it takes to become a competent member of the technology marketing community, through engaging with the participants’ ways of making sense of socio-technical orders. The book helps the reader to understand the corporate assumptions behind technological change and unravels the construction of expectations, inclusions and exclusions around emerging technologies.

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  • Publisher: Routledge
  • Publication Place: UK
  • Publication Year: 2012-08-22
  • Language: English
  • Number of Pages: 208
  • Edition: 1
  • Series: Routledge Studies in Innovation, Organizations and Technology
  • Seller: BestBookBuddies  
  • Category: RAPS
  • Stock: 9999
  • Model: Stock
  • Weight: 0.62kg
  • SKU: Stock
  • ISBN: 9780415624770
  • Sold By: taylorandfrancis
  • Contact Seller
  • ₹7,711.20
    ₹9,639.00
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