Menu
Your Cart
20% OFF on all RAPS Category books Shop now

The Economics of Advertising (RLE Advertising)

The Economics of Advertising (RLE Advertising)
-20 %
The Economics of Advertising (RLE Advertising)
What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a development to be welcomed or regarded with suspicion.

Write a review

Please login or register to review
  • Publisher: Routledge
  • Publication Place: UK
  • Publication Year: 2013-03-21
  • Language: English
  • Number of Pages: 256
  • Edition: 1
  • Series: Routledge Library Editions: Advertising
  • Seller: BestBookBuddies  
  • Category: RAPS
  • Stock: 9999
  • Model: Stock
  • Weight: 0.55kg
  • SKU: Stock
  • ISBN: 9780415818032
  • Sold By: taylorandfrancis
  • Contact Seller
  • ₹8,078.40
    ₹10,098.00
    Tags: ,
    Notification Module
    This is the sticky Notification module. You can use it for any sticky messages such as cookie notices or special promotions, etc.