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The New Brand Spirit

The New Brand Spirit
-20 %
The New Brand Spirit
The core idea of The New Brand Spirit is to let stakeholders do the talking. Conrad and Thompson have interviewed close to 100 leading practitioners from eight different stakeholder perspectives, including NGOs, shareholders and supply chain. It provides an overview of the state-of-the art of CSR and sustainability communications from the frontlines of business, government and civil society. What makes the book unique and extremely useful is that it combines this helicopter view with 19 comprehensive and insightful case studies. It is both inspirational and extremely practical.

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  • Publisher: Routledge
  • Publication Place: UK
  • Publication Year: 2013-11-13
  • Language: English
  • Number of Pages: 352
  • Edition: 1
  • Seller: BestBookBuddies  
  • Category: RAPS
  • Stock: 9999
  • Model: Stock
  • Weight: 0.90kg
  • SKU: Stock
  • ISBN: 9780566092442
  • Sold By: taylorandfrancis
  • Contact Seller
  • ₹6,094.78
    ₹7,618.48
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