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Does Marketing Need Reform?: Fresh Perspectives on the Future

Does Marketing Need Reform?: Fresh Perspectives on the Future
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Does Marketing Need Reform?: Fresh Perspectives on the Future
Collects the insights of a group of leading marketing thinkers and practitioners who are committed to restoring marketing's timeless values. This book aims to set an agenda for a generation of marketing principles. It seeks to understand and explain how and why marketing has veered off course in order to steer it back in the right direction.

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  • Publisher: Routledge
  • Publication Place: UK
  • Publication Year: 2006-01-01
  • Language: English
  • Number of Pages: 360
  • Edition: 1
  • Seller: BestBookBuddies  
  • Category: RAPS
  • Stock: 9999
  • Model: Stock
  • Weight: 0.36kg
  • SKU: Stock
  • ISBN: 9780765616999
  • Sold By: taylorandfrancis
  • Contact Seller
  • ₹8,078.40
    ₹10,098.00
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