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Nation Branding, Public Relations and Soft Power

Nation Branding, Public Relations and Soft Power
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Nation Branding, Public Relations and Soft Power
Nation Branding, Public Relations and Soft Power: Corporatizing Poland provides an empirically grounded analysis of changes in the way in which various actors seek to manage Poland’s national image in world opinion. It explores how and why changes in political economy have shaped these actors and their use of soft power in a way that is influenced by public relations, corporate communication, and marketing practices.

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  • Publisher: Routledge
  • Publication Place: UK
  • Publication Year: 2016-08-04
  • Language: English
  • Number of Pages: 228
  • Edition: 1
  • Series: Routledge New Directions in Public Relations & Communication Research
  • Seller: BestBookBuddies  
  • Category: RAPS
  • Stock: 9999
  • Model: Stock
  • Weight: 0.47kg
  • SKU: Stock
  • ISBN: 9781138818835
  • Sold By: taylorandfrancis
  • Contact Seller
  • ₹8,812.80
    ₹11,016.00
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