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Public Relations, Cooperation, and Justice

Public Relations, Cooperation, and Justice
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Public Relations, Cooperation, and Justice
Public Relations, Cooperation, and Justice draws upon interdisciplinary research from evolutionary biology, philosophy, and rhetoric to establish that relationships built on cooperation and justice are more productive than those built on conflict and egoistic competition. Just as important, this innovative book shuns normative, utopian appeals, offering instead only empirical, materialistic evidence for its conclusions._x005F_x000D_ _x005F_x000D_ It’s a powerful, multidisciplinary, and well-documented analysis that includes specific strategies for the enactment of PR as a quest for cooperation and justice, aligning the discipline of public relations with basic human nature. This is a practical and desirable addition for biology, psychology, and marketing university courses.

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  • Publisher: Routledge
  • Publication Place: UK
  • Publication Year: 2017-04-24
  • Language: English
  • Number of Pages: 304
  • Edition: 1
  • Series: Routledge New Directions in Public Relations & Communication Research
  • Seller: BestBookBuddies  
  • Category: RAPS
  • Stock: 9999
  • Model: Stock
  • Weight: 0.59kg
  • SKU: Stock
  • ISBN: 9781138944206
  • Sold By: taylorandfrancis
  • Contact Seller
  • ₹8,078.40
    ₹10,098.00
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