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Multinationals and Cross-Cultural Management

Multinationals and Cross-Cultural Management
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Multinationals and Cross-Cultural Management
This book examines cross-cultural management within multinational enterprises (MNEs), focusing in particular on how cultural differences influence the transfer of knowledge between different units within individual corporations. It argues that improving cross-cultural management in international business should focus less on upgrading technology, and more on the capabilities and beliefs of individual employees.

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  • Publisher: Routledge
  • Publication Place: UK
  • Publication Year: 2013-09-23
  • Language: English
  • Number of Pages: 192
  • Edition: 1
  • Series: Routledge International Business in Asia
  • Seller: BestBookBuddies  
  • Category: RAPS
  • Stock: 9999
  • Model: Stock
  • Weight: 0.31kg
  • SKU: Stock
  • ISBN: 9780415731492
  • Sold By: taylorandfrancis
  • Contact Seller
  • ₹3,083.74
    ₹3,854.68
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