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Communicating Corporate Social Responsibility in the Digital Era

Communicating Corporate Social Responsibility in the Digital Era
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Communicating Corporate Social Responsibility in the Digital Era
 Drawing on marketing, management, and communication disciplines, among others, this anthology examines how organizations construct, implement, and use digital platforms to communicate about their corporate social responsibility and thereby achieve their organizational goals. The 21 chapters in this anthology reflect six main topic sections: _x005F_x000D_ _x005F_x000D_ _x005F_x000D_ Challenges and opportunities for communicating CSR through digital platforms. _x005F_x000D_ _x005F_x000D_ _x005F_x000D_ Moving toward symmetry and interactivity in digital CSRcommunication. _x005F_x000D_ _x005F_x000D_ _x005F_x000D_ Fostering stakeholder engagement in and through digital CSR communication. _x005F_x000D_ _x005F_x000D_ _x005F_x000D_ Leveraging effective digital CSR communication. _x005F_x000D_ _x005F_x000D_ _x005F_x000D_ Digital activism and CSR. _x005F_x000D_ _x005F_x000D_ _x005F_x000D_ Digital methodologies and CSR._x005F_x000D_

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  • Publisher: Routledge
  • Publication Place: UK
  • Publication Year: 2017-12-13
  • Language: English
  • Number of Pages: 400
  • Edition: 1
  • Seller: BestBookBuddies  
  • Category: RAPS
  • Stock: 9999
  • Model: Stock
  • Weight: 0.84kg
  • SKU: Stock
  • ISBN: 9781472484161
  • Sold By: taylorandfrancis
  • Contact Seller
  • ₹7,344.00
    ₹9,180.00
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