The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission, offering opportunities for greater commercialization through advertising on media that have not previously been exploited. In..
The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission, offering opportunities for greater commercialization through advertising on media that have not previously been exploited. In..
First published in 1990, this investigative overview of the politics of arts’ and cultural funding examines the question of public support for the arts. Looking at both popular commercial forms of culture, including radio, pop music and cinema, and the more traditional highbrow arts such as drama an..
First published in 1990, this investigative overview of the politics of arts’ and cultural funding examines the question of public support for the arts. Looking at both popular commercial forms of culture, including radio, pop music and cinema, and the more traditional highbrow arts such as drama an..
This book relocates Chinese independent moviemaking from a film to a visual culture perspective enabling the author to explore the role that other movies (mostly, but not exclusively, popular culture products) play in the making of experimental and non-mainstream visual culture...
This collection brings together distinguished scholars from China and those with deep interest and knowledge of the country, to examine how the emergence of Chinese media will impact on global media and communication. _x005F_x000D_
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Chapters contextualize the role of the Chinese media i..
For researchers and grad students in Argumentation Theory. Author's unique approach, drawing on theory from other disciplines, should attract interest from Comm Theory, Discourse Analysis, Philosophy, and Psychology. Possibly Management, too...
For researchers and grad students in Argumentation Theory. Author's unique approach, drawing on theory from other disciplines, should attract interest from Comm Theory, Discourse Analysis, Philosophy, and Psychology. Possibly Management, too...
Over the past 40 years, satellites have played a key role in creating a global culture, spreading worldwide entertainment, stimulating technological interchange, and promoting trade around the world. Communications Satellites: Global Change Agents..
Competitive Strategy for Media Firms introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. Working from the premise..