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Doing Research Projects in Marketing, Management and Consumer Research

Doing Research Projects in Marketing, Management and Consumer Research
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Doing Research Projects in Marketing, Management and Consumer Research
Examining interpretive research perspectives, this informative book illustrates how they can be applied to research projects for first-time researchers, offers practical examples drawn from existing studies, and suggests new topics for consideration.

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  • Publisher: Routledge
  • Publication Place: UK
  • Publication Year: 2003-05-15
  • Language: English
  • Number of Pages: 224
  • Edition: 1
  • Seller: BestBookBuddies  
  • Category: RAPS
  • Stock: 9999
  • Model: Stock
  • Weight: 0.57kg
  • SKU: Stock
  • ISBN: 9780415268943
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