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Marcel Danesi's outstanding introduction provides a clear guide to brands and brand identity, outlining their historical origins and their increasing centrality in contemporary consumer culture.

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  • Publisher: Routledge
  • Publication Place: UK
  • Publication Year: 2006-05-17
  • Language: English
  • Number of Pages: 176
  • Edition: 1
  • Series: Routledge Introductions to Media and Communications
  • Seller: BestBookBuddies  
  • Category: RAPS
  • Stock: 9999
  • Model: Stock
  • Weight: 0.50kg
  • SKU: Stock
  • ISBN: 9780415279970
Taylor & Francis Taylor & Francis
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