Marcel Danesi's outstanding introduction provides a clear guide to brands and brand identity, outlining their historical origins and their increasing centrality in contemporary consumer culture.
Publisher: Routledge
Publication Place: UK
Publication Year: 2006-05-17
Language: English
Number of Pages: 176
Edition: 1
Series: Routledge Introductions to Media and Communications
Tracing development of scientific sociology from Comte onwards, this book provides a narrative history of figures, ideas, and schools that lie behind ..