Using institutional theory to explain innovation and merging academic and critical analysis with practical recommendations, this book provides a full and rich account of how new products are brought to market; both the successes and failures.
Publisher: Routledge
Publication Place: UK
Publication Year: 2007-03-08
Language: English
Number of Pages: 192
Edition: 1
Volume: 4
Series: Routledge Studies in Innovation, Organizations and Technology
Tracing development of scientific sociology from Comte onwards, this book provides a narrative history of figures, ideas, and schools that lie behind ..