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Facets of Corporate Identity, Communication and Reputation

Facets of Corporate Identity, Communication and Reputation
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Facets of Corporate Identity, Communication and Reputation
Corporate branding and communication is big business. This book brings clarity and new theoretical insights to a growing area of study, and will be a key companion for students of marketing, communications and international business.

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  • Publisher: Routledge
  • Publication Place: UK
  • Publication Year: 2008-04-10
  • Language: English
  • Number of Pages: 252
  • Edition: 1
  • Seller: BestBookBuddies  
  • Category: RAPS
  • Stock: 9999
  • Model: Stock
  • Weight: 0.51kg
  • SKU: Stock
  • ISBN: 9780415405270
Taylor & Francis Taylor & Francis
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