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Interpreting Consumer Choice

Interpreting Consumer Choice
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Interpreting Consumer Choice
This book presents a structured approach to consumer research , showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours.

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  • Publisher: Routledge
  • Publication Place: UK
  • Publication Year: 2009-08-19
  • Language: English
  • Number of Pages: 200
  • Edition: 1
  • Series: Routledge Interpretive Marketing Research
  • Seller: BestBookBuddies  
  • Category: RAPS
  • Stock: 9999
  • Model: Stock
  • Weight: 0.41kg
  • SKU: Stock
  • ISBN: 9780415477604
Taylor & Francis Taylor & Francis
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