The book is a three-fold contribution to the study and practice of International Marketing. Blending empirical studies with critical theory, the collection sheds much desired light on this important and often-neglected area.
Publisher: Routledge
Publication Place: UK
Publication Year: 2012-11-27
Language: English
Number of Pages: 392
Edition: 1
Series: Routledge Library Editions: International Business
Tracing development of scientific sociology from Comte onwards, this book provides a narrative history of figures, ideas, and schools that lie behind ..