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Psycholinguistic Phenomena in Marketing Communications

Psycholinguistic Phenomena in Marketing Communications
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Psycholinguistic Phenomena in Marketing Communications
Psycholinguistic Phenomena in Marketing Communications is the first book to address the growing research in the field of consumer behavior concerning psycholinguistics and the applications of psycholinguistic theory to advertising and marketing communications.

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  • Publisher: Psychology Pre
  • Publication Place: UK
  • Publication Year: 2007-01-23
  • Language: English
  • Number of Pages: 310
  • Edition: 1
  • Seller: BestBookBuddies  
  • Category: RAPS
  • Stock: 9999
  • Model: Stock
  • Weight: 0.56kg
  • SKU: Stock
  • ISBN: 9780805856903
Taylor & Francis Taylor & Francis
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