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Value First then Price
Winner of the Overall Case Award 2014 _x005F_x000D_ The Case Centre best selling case 2013 - 2017_x005F_x000D_ This book will be essential reading for sales and pricing specialists as well as business strategists, in both research and practice.

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  • Publisher: Routledge
  • Publication Place: UK
  • Publication Year: 2016-10-04
  • Language: English
  • Number of Pages: 242
  • Edition: 1
  • Seller: BestBookBuddies  
  • Category: RAPS
  • Stock: 9999
  • Model: Stock
  • Weight: 0.51kg
  • SKU: Stock
  • ISBN: 9781138101623
Taylor & Francis Taylor & Francis
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