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Representing Consumers

Representing Consumers
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Representing Consumers
Representing Consumers explores representation and constructions of 'truth' in consumer research. Contributions come from the United States and Britain and draw on a wide range of theoretical approaches.

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  • Publisher: Routledge
  • Publication Place: UK
  • Publication Year: 1998-09-24
  • Language: English
  • Number of Pages: 416
  • Edition: 1
  • Series: Routledge Interpretive Marketing Research
  • Seller: BestBookBuddies  
  • Category: RAPS
  • Stock: 9999
  • Model: 9780415184144
  • Weight: 0.81kg
  • SKU: 9780415184144
  • ISBN: 9780415184144
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