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Marketing Communication

Marketing Communication
-20 %
Marketing Communication
Providing a fresh and innovative framework for the management of marketing communication processes, this textbook shifts the focus from message-making to relationship-building, focusing on a planned, integrated marketing communication programme.

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  • Publisher: Routledge
  • Publication Place: UK
  • Publication Year: 2001-11-22
  • Language: English
  • Number of Pages: 416
  • Edition: 1
  • Seller: BestBookBuddies  
  • Category: RAPS
  • Stock: 9999
  • Model: 9780415230391
  • Weight: 0.83kg
  • SKU: 9780415230391
  • ISBN: 9780415230391
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