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Written in an accessible and interesting style this book presents a clear and easy guide to the main approaches to advertising, and explores how advertising can be studied as a cultural industry.

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  • Publisher: Routledge
  • Publication Place: UK
  • Publication Year: 2008-12-19
  • Language: English
  • Number of Pages: 336
  • Edition: 1
  • Series: Routledge Introductions to Media and Communications
  • Seller: BestBookBuddies  
  • Category: RAPS
  • Stock: 9999
  • Model: 9780415251266
  • Weight: 0.41kg
  • SKU: 9780415251266
  • ISBN: 9780415251266
Taylor & Francis Taylor & Francis
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