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The Language of Advertising

The Language of Advertising
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The Language of Advertising
Drawing on literary and linguistic theory for analysis of texts, this book covers all aspects of advertising language, from the interrelation of language, image and layout to the discourse between 'reader' and advertisement.

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  • Publisher: Routledge
  • Publication Place: UK
  • Publication Year: 2002-04-11
  • Language: English
  • Number of Pages: 144
  • Edition: 1
  • Series: Intertext
  • Seller: BestBookBuddies  
  • Category: RAPS
  • Stock: 9999
  • Model: 9780415278034
  • Weight: 0.27kg
  • SKU: 9780415278034
  • ISBN: 9780415278034
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