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Imagining Marketing

Imagining Marketing
-20 %
Imagining Marketing
This topical study argues that the mantle of imagination has now passed on from the artist to the marketer, and contends that the tools and techniques of artistic appreciation can be successfully applied to marketplace phenomena.

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  • Publisher: Routledge
  • Publication Place: UK
  • Publication Year: 2007-03-15
  • Language: English
  • Number of Pages: 320
  • Edition: 1
  • Seller: BestBookBuddies  
  • Category: RAPS
  • Stock: 9999
  • Model: 9780415439688
  • Weight: 0.59kg
  • SKU: 9780415439688
  • ISBN: 9780415439688
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