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The Management of Intangibles

The Management of Intangibles
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The Management of Intangibles
This comprehensive volume provides an integrated and original approach to intangible resource management, and an evaluation of their contribution to the establishment of competitive advantage in the market place.

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  • Publisher: Routledge
  • Publication Place: UK
  • Publication Year: 2007-03-26
  • Language: English
  • Number of Pages: 336
  • Edition: 1
  • Seller: BestBookBuddies  
  • Category: RAPS
  • Stock: 9999
  • Model: 9780415439794
  • Weight: 0.55kg
  • SKU: 9780415439794
  • ISBN: 9780415439794
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