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Cross-Cultural Marketing

Cross-Cultural Marketing
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Cross-Cultural Marketing
This groundbreaking, new book offers a sophisticated approach to the challenges of developing marketing theories and practices that take into account the need for cross-cultural marketing in multi-cultural societies.

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  • Publisher: Routledge
  • Publication Place: UK
  • Publication Year: 2008-11-20
  • Language: English
  • Number of Pages: 328
  • Edition: 1
  • Seller: BestBookBuddies  
  • Category: RAPS
  • Stock: 9999
  • Model: 9780415448925
  • Weight: 0.63kg
  • SKU: 9780415448925
  • ISBN: 9780415448925
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