Magazine Editing

  _x000D_ Including comprehensive coverage on both print and online, consumer and free magazines, Magazine Editing looks at how magazines work and explains the dual role of the magazine editor. John Morrish and Paul Bradshaw consider the editor both as a journalist, having to provide information and entertainment for readers, and as a manager, expected to lead and supervise successfully the development of a magazine or periodical._x000D_ _x000D_ Looking at the current state of the magazine market in the twenty-first century, the third edition explains how this has developed and changed in recent years, with specific attention paid to the explosion of apps, e-zines, online communities and magazine websites. Featuring case studies, interviews with successful editors, examples of covers and spreads, and useful tables and graphs, this book discusses the editor’s many roles and details the skills needed to run a publication._x000D_ Magazine Editing offers practical guidance on:_x000D_ _x000D_ how to create an editorial strategy_x000D_ how to lead and manage an editorial team_x000D_ researching a market and finding new readers_x000D_ dealing with budgets and finance_x000D_ working with designers and production staff_x000D_ legal, technological and ethical dilemmas_x000D_ online distribution, social media and search engine optimisation_x000D_ managing information overload_x000D_ how to become an editor.