This book focuses on Business to Customer business on the internet in order to consider how firms with similar specific characteristics are able to realise competitive advantages. The book presents a new perspective on strategic management theory.
Publisher: Routledge
Publication Place: UK
Publication Year: 2012-11-02
Language: English
Number of Pages: 272
Edition: 1
Series: Routledge Advances in Management and Business Studies
Tracing development of scientific sociology from Comte onwards, this book provides a narrative history of figures, ideas, and schools that lie behind ..