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Advertising, the Media and Globalisation

Advertising, the Media and Globalisation
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Advertising, the Media and Globalisation
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This book provides a thorough account of contemporary trends in advertising and media industries. It examines the role of advertising in the globalisation of consumer culture, taking an empirical, region-by-region approach. 

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  • Publisher: Routledge
  • Publication Place: UK
  • Publication Year: 2012-04-19
  • Language: English
  • Number of Pages: 168
  • Edition: 1
  • Seller: BestBookBuddies  
  • Category: RAPS
  • Stock: 9999
  • Model: Stock
  • Weight: 0.41kg
  • SKU: Stock
  • ISBN: 9780415668828
Taylor & Francis Taylor & Francis
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