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Market Management and Project Business Development

Market Management and Project Business Development
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Market Management and Project Business Development
This book is the first of its kind to provide a set of key principles and guidelines to marketing all types of projects to all types of customers, both B2B and B2C, setting out a range of theoretical developments and applying them throughout to practical scenarios and cases to link theory to practice. Smyth structures his guide around three stages in the process of marketing a project: corporate management, business development and project execution. This provides guidance through every stage of a project, from its inception all the way through to its launch to market.

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  • Publisher: Routledge
  • Publication Place: UK
  • Publication Year: 2014-09-30
  • Language: English
  • Number of Pages: 336
  • Edition: 1
  • Seller: BestBookBuddies  
  • Category: RAPS
  • Stock: 9999
  • Model: Stock
  • Weight: 0.51kg
  • SKU: Stock
  • ISBN: 9780415705097
  • Sold By: taylorandfrancis
  • Contact Seller
  • ₹3,304.06
    ₹4,130.08
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