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Sponsorship in Marketing

Sponsorship in Marketing
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Sponsorship in Marketing
This book introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured. Drawing on original research, and exploring key theory, best practice and cutting-edge issues, this is also the only book to fully explain how the sponsor can implement successful sponsorship campaigns and achieve their communication objectives.

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  • Publisher: Routledge
  • Publication Place: UK
  • Publication Year: 2014-07-14
  • Language: English
  • Number of Pages: 180
  • Edition: 1
  • Seller: BestBookBuddies  
  • Category: RAPS
  • Stock: 9999
  • Model: Stock
  • Weight: 0.30kg
  • SKU: Stock
  • ISBN: 9780415739801
  • Sold By: taylorandfrancis
  • Contact Seller
  • ₹2,422.78
    ₹3,028.48
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