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How do Cubans have such a wide range of knowledge on national and international brands without being exposed to modern mass communication strategies? This book explores consumer knowledge about international brands as well as Cuban joint venture operations.
Publisher: Routledge
Publication Place: UK
Publication Year: 2012-01-31
Language: English
Number of Pages: 252
Edition: 1
Series: Routledge Advances in Management and Business Studies
Tracing development of scientific sociology from Comte onwards, this book provides a narrative history of figures, ideas, and schools that lie behind ..