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Satisfaction: A Behavioral Perspective on the Consumer

Satisfaction: A Behavioral Perspective on the Consumer
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Satisfaction: A Behavioral Perspective on the Consumer
Suitable for advanced MBA and doctoral courses in Consumer Behavior and Customer Satisfaction, this text covers meaning, causes, and consequences of customer satisfaction. It covers various psychological aspects of satisfaction formation. It also traces the history of consumer satisfaction from its earliest roots.

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  • Publisher: Routledge
  • Publication Place: UK
  • Publication Year: 2010-02-15
  • Language: English
  • Number of Pages: 544
  • Edition: 2
  • Seller: BestBookBuddies  
  • Category: RAPS
  • Stock: 9999
  • Model: Stock
  • Weight: 1.07kg
  • SKU: Stock
  • ISBN: 9780765617705
Taylor & Francis Taylor & Francis
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