Cultural Tourism

Cultural Tourism: The Partnership Between Tourism and Cultural Heritage Management examines the relationship between the sectors that represent opposite sides of the cultural tourism coin. While tourism professionals assess cultural assets for their profit potential, cultural heritage professionals judge the same assets for their intrinsic value. The book presents a model for a working partnership between the two sides that offers with mutual benefits, integrating management theory and practice from both disciplines.To view an excerpt online,find the book in our QuickSearch catalog at www.haworthpress.com.