The Semiotics of Movement in Space

The Semiotics of Movement and Space explores how people move through buildings and interact with objects in space. Focusing on visitors to the Museum of Contemporary Art in Sydney, McMurtrie analyzes and interprets movement and space relations to highlight new developments and applications of spatial semiotics, as he proposes that people’s movement options have the potential to transform the meaning of a particular space. He illustrates people’s interaction with micro-camera footage of people’s movements through the museum from a first-person point-of-view, thereby providing an alternative, complementary perspective on how buildings are actually used. This book should appeal to scholars of visual communication, semiotics, multimodal discourse analysis and museum studies.