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Policy and Marketing Strategies for Digital Media

Policy and Marketing Strategies for Digital Media
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Policy and Marketing Strategies for Digital Media
With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV.

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  • Publisher: Routledge
  • Publication Place: UK
  • Publication Year: 2017-06-16
  • Language: English
  • Number of Pages: 326
  • Edition: 1
  • Series: Routledge Studies in New Media and Cyberculture
  • Seller: BestBookBuddies  
  • Category: RAPS
  • Stock: 9999
  • Model: Stock
  • Weight: 0.58kg
  • SKU: Stock
  • ISBN: 9781138305946
Taylor & Francis Taylor & Francis
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