Aims & Scope
Journal of Food Products Marketing is now listed in the Emerging Sources Citation Index
The Journal of Food Products Marketing serves as a forum for the exchange and dissemination of food marketing knowledge and experiences. Designed to study the characteristics and outcomes of food marketing systems around the world, the journal critically examines contemporary food marketing challenges and solutions. Scholars, practitioners, and public policymakers share practical and insightful information-both descriptive and analytical-on food marketing theory and practice. The Journal of Food Products Marketing enables marketing specialists to stay up-to-date through theoretical and empirical insights and to make informed decisions by enhancing our understanding of the functions, institutions, and environments of food marketing systems.
The Journal of Food Products Marketing is an indispensable source of reference for all those involved in the planning and implementation of food marketing policy and practice, such as food processors, retailers, food service managers, government food and nutrition agencies, and service organizations. The journal is valuable to academicians, researchers, professionals, and consultants in the food marketing, economics, business administration, law, consumer behavior, policy, food science, and nutrition fields.
Editorial Emphasis
The editorial team will prioritize submissions with the following characteristics:
· A focus on contemporary food marketing including motivation, context, issues, concepts, and analysis.
· Sufficient basis in academic theory and comprehension of existing knowledge supporting the research. The goal of the Journal of Food Products Marketing is to publish articles that use academic theory, knowledge, and methods to examine contemporary food marketing issues and make material contributions to extending food marketing learning and practice.
· Discussion of current references from quality sources that can provide readers with up-to-date supplementary information to support their work, research, and decisions.
Innovative & Flexible
Various approaches to publication are considered:
· Traditional submitted articles will be reviewed for fit by the editorial team and if appropriate evaluated by a double-blind peer review process.
· Occasional special issues will compile a series of articles on “Contemporary Topics in Food Marketing” which explore a common topic.
· Comprehensive literature reviews and meta-analyses will be considered, particularly if they demonstrate the evolution of a topic within the field of food marketing.
· A “Looking Back – Moving Forward” occasional series of articles will describe the evolution of food marketing research presented in 2-3 articles previously published in the Journal of Food Products Marketing on a topic and then present a “call to action” for contemporary food marketing research on this topic.
