The Journal of Global Scholars of Marketing Science: Bridging Asia and the World (JGSMS) is a quarterly journal that publishes original and peer-reviewed papers that significantly contribute to the overall advancement of marketing theory, research, and practice. JGSMS is the official journal of the Korean Scholars of Marketing Science.
The JGSMS vision:
JGSMS endeavors to be a “global bridge” connecting marketing scholars throughout the world. JGSMS has an Asian base, but a global scope. We publish high-quality scholarly articles on marketing written by contributors representing the leading academic authors from Asia and worldwide. As we state on the cover of every issue, our positioning statement, our value added to the marketing scholar readership, is truly to “Bridge Asia and the World.”JGSMS aims to:
- Monitor and analyze global marketing needs and trends.
- Generate and integrate new ideas and theories related to marketing theory and practice.
- Refine applications of new research methods and techniques.
- Experiment with and expand marketing practices.
JGSMS welcomes manuscripts that provide fresh, innovative insight to any topic in the field of marketing. Both conceptual and empirical works are valued, so long as the manuscript addresses substantive issues in marketing.
Topics published by JGSMS include (but are not limited to):
JGSMS has published a series of invited papers by the brightest minds in marketing with extended abstracts in English and Chinese.
Thoughts on JGSMS from the World Class Scholars
"The Journal of the Global Scholars of Marketing Science has become the premier marketing journal based in East Asia. The close relationship of this journal with the GAMMA group gives the journal international visibility and helps it to attract top scholars from around the world. I have heard GAMMA referred to as the "only game in town" for Western scholars wanting to establish strong links to leading Asian institutions and scholars, and JGSMS is the organizations flagship journal. As such, it attracts high quality manuscripts form all over the world and will only get better over time."
- Charles R. Taylor, John A. Murphy Professor of Marketing, Villanova University & Editor-in-Chief of International Journal of Advertising
"As research in marketing is increasingly being generated outside the U.S. and Europe, it is appropriate and beneficial for journals based outside the U.S. to achieve high levels of rigor, relevance, and status. This is especially true in Asia where a growing fraction of academic research is originating. Thus I am pleased to see the continued progress of JGSMS is establishing itself as an important outlet for research in marketing."
- Donald Lehman, George E. Warren Professor of Business, Chair of the Marketing Division, Columbia Business School
"JGSMS is a leading Asian-centered marketing journal with global aspirations. It is led by experienced editors, Arch Woodside (Editor in Chief) and Tony Di Benedetto (Senior Editor), and the journal also features well-known scholars among its Associate Editors."
- Roland T. Rust, Distinguished University Professor and David Bruce Smith Chair in Marketing, GAMMA VP in Global Affairs, Editor of International Journal of Research in Marketing
"The Journal of Global Scholars of Marketing Science has attracted top authors from around the world whose research interests include international, global, or cross-cultural marketing. It has international scope and readership, bridging Western and Eastern academic audiences with all articles abstracted in English and Chinese. It is a broad-based journal whose aims and scope include all aspects of marketing, preferably with international or global content. It is a great reference point for young marketing scholars early in their academic careers due to its wide-ranging scope"
- Anthony Di Benedetto, Professor, Fox School of Business, Temple University and Co-Editor of Industrial Marketing Management
All submitted manuscripts are subject to initial appraisal by the Editor, and, if found suitable for further consideration, to peer review by independent, anonymous expert referees. All peer review is double-blind and submission is online via ScholarOne Manuscripts.
The Journal of Global Scholars of Marketing Science is a member of the Committee on Publication Ethics (COPE).
