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Journal Of International Food & Agribusiness Marketing

Journal Of International Food & Agribusiness Marketing
Journal Of International Food & Agribusiness Marketing

The Journal of International Food & Agribusiness Marketing is a timely journal that serves as a forum for the exchange and dissemination of food and agribusiness marketing knowledge and experiences on an international scale. Designed to study the characteristics and workings of food and agribusiness marketing systems around the world, the journal critically examines marketing issues in the total food business chain prevailing in different parts of the globe by using a systems and cross-cultural/national approach to explain the many facets of food marketing.

Scholars, practitioners, and public policymakers share up-to-date and insightful information-both descriptive and analytical-on international food and agribusiness marketing theory and practice.

Practical and informative, the Journal of International Food & Agribusiness Marketing enables food marketing specialists to make informed marketing decisions by enhancing our understanding of the functions, institutions, and environment of the food marketing system members and processes as well as the interaction among them in multiple country environments.

The Journal of International Food & Agribusiness Marketing is an indispensable source of reference for all those involved in the planning and implementation of food and agribusiness marketing policy and practice internationally, such as food business firms, government food departments, agencies and institutions, and financial institutions and monetary agencies. The journal will be valuable to academicians, researchers, professionals, and consultants in food and agricultural marketing, economics, business administration, food science, and nutrition.

A managerially oriented publication, the Journal of International Food & Agribusiness Marketing examines contemporary food marketing issues regarding consumers, retailers, wholesalers, processors, assemblers, and agriculture at cross-national/cultural levels.
 
Editorial Emphasis: The editorial team will prioritize submissions with the following characteristics.
1) Sufficient grounding in food marketing including motivation, context, issues, concepts, and analysis. 
2) Sufficient academic theory and extant knowledge supporting the motivation, argument, measurement, and analysis. The goal of the journal is to publish articles that use academic theory, knowledge, and methods to examine food marketing issues and phenomena, and make material contributions to extending Food Marketing learning and practice.
3) Contributions to learning and practice that extend beyond a single product in a single country or region. Although in many cases, a single product-single country scope of analysis will be appropriate, there should be broader, generalized learning that academics and managers who are not marketing or studying a particular product should be able to to take away from the article. 
4) Sufficient current references from quality sources that can provide readers with up to date supplementary information to support their work, research, and decisions. 

Peer Review Policy: All articles published in Journal of International Food & Agribusiness Marketing have undergone rigorous peer review based on initial editor screening and anonymous refereeing by at least two anonymous referees who are subject experts. 

Publication office: Taylor & Francis, Inc., 530 Walnut Street, Suite 850, Philadelphia, PA 19106.
 

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  • Publisher: NA
  • Publication Year: 1998, Volume 8/1
  • Language: English
  • Volume: 31
  • Seller: BestBookBuddies  
  • Category: Journals
  • Stock: 9999
  • Model: 1528-6983
  • Weight: kg
  • SKU: 1528-6983
  • ISBN: 1528-6983
  • Sold By: taylorandfrancis
  • Contact Seller
  • ₹58,247.10
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