This book analyzes the challenges facing public service media management in the face of ongoing technological developments and changing audience behaviors. It connects models, strategies, concepts, and managerial theories with emerging approaches to public media practices.
Publisher: Routledge
Publication Place: UK
Publication Year: 2016-01-21
Language: English
Number of Pages: 336
Edition: 1
Series: Routledge Research in Cultural and Media Studies
Tracing development of scientific sociology from Comte onwards, this book provides a narrative history of figures, ideas, and schools that lie behind ..