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Marketing, Rhetoric and Control

Marketing, Rhetoric and Control
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Marketing, Rhetoric and Control
Marketing, Rhetoric and Control examines the tensions between the science and the magical in marketing through analysis of the rhetorical and narrative strategies embedded in practitioner and academic discourse.

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  • Publisher: Routledge
  • Publication Place: UK
  • Publication Year: 2018-04-26
  • Language: English
  • Number of Pages: 224
  • Edition: 1
  • Series: Routledge Studies in Marketing
  • Seller: BestBookBuddies  
  • Category: RAPS
  • Stock: 9999
  • Model: Stock
  • Weight: 0.44kg
  • SKU: Stock
  • ISBN: 9781138667273
Taylor & Francis Taylor & Francis
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