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Paul Lazarsfeld and the Origins of Communications Research
Lazarsfeld was a key figure in the history of communications research. This monograph represents a detailed account of Lazarsfeld’s contributions as both a researcher and an institutional leader. It focuses on the years between 1931 and 1949, mentioning Lazarsfeld’s early work and innovative methodology in Vienna and in the U.S.
₹7,344.00
₹9,180.00